Ferrari enters the electric era with debut of Luce

Ferrari has unveiled the Luce, its first fully electric supercar, marking a defining moment in the company’s transition away from combustion engines. The move places the Italian marque at the centre of a rapidly shifting luxury automotive industry increasingly shaped by electrification and new performance technologies.

Ferrari has entered a new era with the unveiling of the Luce, its first fully electric production model and one of the most significant shifts in the company’s modern history.

The Italian luxury carmaker, long synonymous with roaring V12 engines and motorsport heritage, is now joining a growing list of high-performance manufacturers moving toward full electrification.

The Luce represents Ferrari’s attempt to preserve its identity in a changing market, combining advanced electric drivetrain technology with the design language and performance expectations associated with the brand.

According to Ferrari, the model has been developed to deliver supercar-level acceleration while maintaining balance, handling precision, and driving engagement — key attributes the company says remain central even in its electric future.

Visually, the Luce continues Ferrari’s tradition of aerodynamic styling, but introduces a more modern, streamlined silhouette adapted to the demands of an electric platform. The vehicle also adopts a four-door, five-seat configuration, signalling a broader shift toward usability alongside performance.

Industry analysts view the launch as a strategic response to tightening emissions regulations in Europe and growing global demand for electric vehicles in the luxury segment. The move also places Ferrari in direct competition with both established rivals and new EV-focused performance brands.

While Ferrari has not abandoned its combustion-engine legacy entirely, the Luce is widely seen as a milestone moment — a symbolic and technological step into the company’s electric future.

https://www.ferrari.com/en-EN/auto/ferrari-luce